New York never sleeps—and neither does its ever-evolving cocktail scene. The latest addition turning heads and stirring drinks? Obvio, the ultra-chic cocktail lounge from the team behind Casa Cruz, is now open in the heart of NoMad. Unlike its Upper East Side sibling, Obvio isn’t a members-only enclave—it’s a glamorous escape open to all, designed to dazzle from the first sip to the final sweet bite.
Photo: Obvio
From the moment you walk in, Obvio is a vibe. Think giraffe-print walls, chevron-patterned carpeting, and lighting that flatters every angle. It’s got all the trappings of a “clubstaurant”—that hybrid social concept where dining, drinking, and dancing converge—but with a signature sophistication and Latin flair that makes it feel both elevated and approachable.
Cocktails, Caviar & Cinnamon Dreams
At Obvio, the menu reads like a celebration. Whether you’re kicking things off with a round of caviar sliders or winding down with their playfully named “Happy Endings” dessert menu (don’t miss the cinnamon churro fries), every dish is meant to surprise and delight. The cocktails are equally compelling—crafted with precision, yet meant to be fun. Think bold flavors, innovative infusions, and glassware that’s as stylish as the clientele.
Photo: Obvio
Obvio is the kind of place where you start the evening with elegance and end it with a little mischief. Whether you’re grabbing drinks before a night out or making it your destination for the night, there’s no wrong way to experience this sultry new addition to NoMad’s nightlife.
Photo: Obvio
Final Sip
Obvio may have roots in Casa Cruz’s elite pedigree, but its NoMad debut feels refreshingly different—more playful, more public, and equally delicious. It’s a reminder that great design, great drinks, and even greater company are the ingredients for a perfect NYC night out.
Address: 3 E 28th St, New York, NY 10016
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