There are so many ways to sell a home, especially in this market, but presentation is everything. After all, you only get one first impression… so why not make it a lasting one? We’ve covered the power of staging before in the blog and I was thrilled to be asked by my friends over at IMG to collaborate on a testimonial about the IMG Difference. As one of the top vendors in their industry, they understand buyer psychology and are able to broaden your target audience to. They’re more than just marketing partners, they’re able to collaborate through their own extensive networks in ways of events, PR and Open House TV to maximize the selling potential in any market.
The way one chooses to decorate their space is so personal but when you make the decision to put your home on the market, neutral is the key word and that’s where staging comes into play. When neutralizing your home, you allow the buyer the opportunity to visualize the story of what their life could look like in your space. One of the reasons why I love working with IMG is that they are incredible story tellers in addition to being fabulous interior design marketers.
Using another one of our top vendors, we were able to stage Unit 1000 at 101 Warren with an architectural digest flair.
We’ve had a tremendous amount of success collaborating with them over the years and they make everything seamless as they have a department for everything. Whether you need to buy or rent furniture, stage partially, virtually or fully, there’s an option that exists that will ensure the fastest results and get you the highest price. Not staging your home can truly make the difference of losing out on $1 million+.
If you’re thinking about selling your home and need assistance in carving out its perfect narrative, contact me directly at claudia.saezfromm@corcoran.com.
