The {Real Estate} Life: 47 Murray, Loft

We had the pleasure this week of closing on an apartment that I have come to love.  The 4th floor  at 47 Murray combines the elegance of a prewar loft with the epitome of modern luxury living. Set in an exclusive, four-unit residential condominium building in the heart of Tribeca, the apartment features soaring 13-foot ceilings, exquisite finishes, and expansive space for living and entertaining.  Here are some insights on what I did to market this property in a unique and creative way – resulting in a transaction that closed above the original asking price within the first week on the market.

Kitchen & Nook

We are so grateful to be working with Town Residential which, in addition to commanding a powerful brand, gives its agents the freedom to think outside of the box and infuse their marketing initiatives with creativity and innovation.

47 Murray is located in the heart of Tribeca and I knew right away how important it would be to give buyers an idea of what life would be like in one of Manhattan’s premier neighborhoods. Many of the city’s top restaurants and boutique shopping destinations are right outside, the expansive greenery of Hudson River Park is around the corner, and the 1/2/3/4/5/6/A/C/E/N/R subway lines are all steps from the apartment.


My intention with the {new york} life is to show NYC through my experiences in Real Estate, fitness, parenthood, fine dining and art.  There are so many opportunities to enjoy this life in Tribeca that sharing this lifestyle became my focus in marketing this apartment.

Feature PIC
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We did a 47 Murray newsletter instead of the traditional show sheet to highlight not only the beautiful loft but the vibrant culture in the surrounding area.


It was also important to me to give buyers an idea of what their new home might look like once they move in.  Although the sellers had to move their furniture before the listing came onto the market, I decided to take advantage of how beautifully they had furnished their home and had the apartment professionally staged.  Many thanks to Adriana Biasi and Flavia Braga Corsalini and everyone else at Braga & Biasi Interior Design for doing such a fantastic job in just one day!

Master Bedroom

As it turned out, these creative marketing ideas were worth the effort.  In total, there were 35 interested buyers who viewed the apartment during the  first week it was on the market.  This is a testament to how hot the market is right now and how anxious buyers are to get a hold of what inventory is left in the City.

Living Area

We are  grateful and honored when a seller or buyer chooses to work with us on the sale or purchase of their home.

Master Bathroom

If you are thinking of selling your home, we can provide our expertise in pricing with accuracy.  We understand we are your marketing agent as much as your selling agent.     In order to achieve the highest price possible in the shortest amount of time we will give you a free consultation and share our “know how” to make your home competitive in pricing as well as showcasing it properly at no cost.

Email me at and take advantage of the market while it’s still white hot.

Claudia Saez-Fromm

An entrepreneur, innovator, and singularly successful real estate salesperson, fitness fiend, foodie, mommy, and fashion fan.


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