Hosted at Yoya, the evening brought together a curated group of Latin women designers in a setting that felt less like a traditional event and more like a living, breathing conversation—one shaped by heritage, creativity, and community.
A Celebration Rooted in Identity
Alma Latina was, at its core, a celebration of Latin women in design—but more importantly, it was about creating space.
A space where designers could share their work in person. Where guests could engage beyond the surface. And where the connection between culture and creativity felt tangible.
The room itself reflected that energy—alive with conversation, music, and movement. It wasn’t static. It evolved throughout the night, much like the work being showcased.
The Designers
Each designer brought a distinct perspective, but together they formed a cohesive narrative—one grounded in craftsmanship, storytelling, and identity.
Borgo de Nor
Bold, expressive, and fluid—Borgo de Nor’s pieces are rooted in color and movement. There’s an ease to the silhouettes that feels both confident and effortless.
Helecho Collective
Helecho Collective leans into natural materials and thoughtful construction. The work feels grounded, with an emphasis on texture, process, and intentional design.
Mariana Velasquez (Casa Velasquez)
Mariana Velasquez brings a deeply personal approach through Casa Velasquez. Her pieces feel intimate—objects that carry meaning, shaped by heritage and artistic expression.
Renata Lozano
Renata Lozano’s designs strike a balance between structure and softness. There’s a modern clarity to her work that still feels connected to something more rooted.
Paula Mendoza
Paula Mendoza’s jewelry is sculptural and bold—pieces that stand on their own while still feeling refined. They carry presence without excess.
Yoya Vintage & Women’s Curation
Layered throughout the space was Yoya’s own curation—vintage and women’s pieces selected with Cristina Villegas’ signature eye. It tied everything together in a way that felt natural, not staged.
The Atmosphere
What made the evening truly memorable was how it came together.
Music by The Torres Trio set the tone, adding a rhythm that carried through the space. Thoughtfully chosen details—from the glassware by Arley of MAMO NYC to the wine curated by Jean Touitou and JD Boujnah—added another layer to the experience without ever overpowering it.
Everything felt considered, but never forced.
A Moment That Felt Like New York
In a city that moves quickly, Alma Latina slowed things down—just enough to create something meaningful.
It reminded you why physical spaces matter. Why meeting the designer, hearing the story, and experiencing the work in person still holds value.
And why places like Yoya continue to resonate.
Final Thoughts
Alma Latina wasn’t just an event—it was a reflection of a point of view.
One that values community, celebrates heritage, and understands that the most meaningful experiences are often the most personal.
All photos by Jonathan Grassi.
