As the year comes to a close, I always take a moment to reflect—not just on numbers, but on stories. Behind every transaction is a vision, a strategy, a client who trusted us, and a moment when timing, preparation, and experience aligned.
This year, three sales stand out as defining moments for our team. Each one was different in scale, strategy, and execution—but together, they tell the story of how thoughtful representation, patience, and market intelligence create real results.
Here’s a look at three of our most meaningful seller success stories of the year.
11 West 12th Street — The Malcolm Forbes Townhouse
Some homes tell stories. Others are the story.
When our visionary client J. Carey Smith began his home search years ago, it was nothing short of epic—touring 67 townhouses across the Upper East Side, West Village, and beyond. But it was this iconic Greenwich Village residence, once owned by publishing legend Malcolm Forbes, that ultimately captured his imagination.
The townhouse made headlines in 2019 when its sale was covered by The Wall Street Journal and The Real Deal. From that moment, it became a canvas for something extraordinary. Carey brought in the incomparable Paris Forino, whose elegant yet expressive design transformed the home into a 9,652‑square‑foot masterpiece—layered, personal, playful, and deeply livable.
This year, this townhouse hit the headlines again; we had the honor of representing the seller as the Malcolm Forbes Townhouse sold once again, with a final asking price of $27M, making headlines for the second time. Representing a home of this caliber—where history, design, and vision intersect—is a true privilege. This wasn’t just a sale; it was the continuation of a legacy.
443 Greenwich Street, Residence 5G — Off‑Market. Off‑the‑Charts.
This is the kind of story that reminds you why strategy matters.
Back in 2018, we helped our investor client acquire Residence 5G at 443 Greenwich Street, fully confident in its long‑term value. Over the next seven years, we strategically rented the home—never once leaving it vacant—while buyer interest continued to circle quietly in the background.
This year, the timing was right. We sold the 3,022‑square‑foot, three‑bedroom residence off‑market, delivering our client a $5M return on his initial investment—nearly doubling the purchase price.
Client testimonial:
“We have known Claudia for over 15 years and think the world of her, both as a person and a real estate broker. She knows the market cold, puts her clients first, and is a shrewd negotiator. Her experience always led to first‑class results for us.” — Charlie G.
100 Greene Street, Penthouse — The CASA GREENE Glow‑Up
Styled to sell…. with Staged to Sell
After sitting stale on the market for over a year with a previous broker, this spectacular Soho penthouse needed a fresh perspective. When we stepped in, we completely reimagined the approach—introducing elevated staging, refined branding, strategic repositioning, and targeted marketing. We renamed it CASA GREENE, and the response was immediate.
Within four days, we secured a full‑price, all‑cash offer, followed by a fully executed contract in just ten days. This marked the third Greene Street sale our team has closed recently—two at full ask and one above.
SoHo is our turf, and this sale reaffirmed a simple truth: when you understand a neighborhood deeply and tell the right story, buyers respond.
Client testimonial:
“After over a year of no success with another broker, Mark and the SaezFromm team sold our Soho loft within days. Their confidence, market knowledge, and guidance made all the difference. We couldn’t recommend them more highly.” — Danny & Kerry G.
Looking Ahead
These three stories represent what we value most: strategy over shortcuts, relationships over noise, and results rooted in trust. Whether it’s a historic townhouse, an off‑market investment win, or a penthouse that needed the right glow‑up—this is the work we love to do.
As we head into a new year, I’m deeply grateful to our clients for allowing us to guide these journeys—and excited for what’s next.
If you’re thinking about selling in 2026 and want to make sure your home gets the strategy—and results—it deserves, let’s connect. We’d be honored to help write your success story next.
