All Photos by Jonathan Grassi
Yoya, a West Village favorite boutique, offers a thoughtful mix of European kidswear, vintage finds, handmade objects, and local collaborations — each piece chosen with care and a true sense of discovery.
By popular demand, Cristina Villegas — known for her keen eye for style and interiors — now brings her expertise to busy parents through The Yoya Edit.
The Yoya Edit is our personalized styling and shopping service for children and women, created for those moments when getting dressed feels overwhelming and you want someone you trust to guide you.
From closet edits and thoughtful wardrobe building to one-on-one styling and seasonal refreshes, we curate pieces that feel comfortable, practical, and genuinely lived in. Whether you’re navigating growth spurts, a new phase of life, or simply seeking fewer but better things, we work around what you already own and thoughtfully fill in the gaps with pieces you’ll reach for every day.
Consider it your inside line to Yoya.
By appointment
338 W 4th St, New York, NY 10014
