YOYA is the well known children’s boutique that has brought the best in children’s fashion and design for the past fifteen years. YOYA’s love and appreciation of children, interior design, fashion and art contribute to a special aesthetic that has garnered international appeal and recognition.

Cristina Villegas, the stores owner and a dear friend, has assembled an amazing team known for their impeccable taste, close attention to detail and their special emphasis on personalized approach to customer relations.

YOYA’s website is a vehicle for international admirers to access their fashion forward items. It also has a great feature, YOYA Buzz, that keeps its readers updated on the newest brands to keep an eye on, fun pop-up shops, travel recommendations and YOYA’s 20 Questions– which highlights great women who share their personal favorite life tips. I am thrilled that Cristina featured me for her latest piece- check out the full piece here– and make sure to follow @yoya_nyc !


Every mom holds her own magic – that arsenal of must have products and best kept secrets which allow her to get through the day and on occasion make motherhood look like a breeze. Each week, we’ll use YOYA’s 20 Questions to unlock the vault and provide a sneak peek into the essentials of our favorite moms.

This week the spotlight’s on Claudia Saez Fromm. Claudia has worked her way to great success in real estate while earning an irreplaceable spot in her clients’ hearts. Since beginning her residential sales career in 2001, she has built a stellar reputation, an outstanding track record of transactions, and strong relationships with both clients and peers. In 2003, Claudia ventured into a higher plateau of brokerage, co-founding and managing a prominent real estate firm along with her husband and industry veteran, Mark David Fromm.

Originally from New Jersey and of Argentinean descent, Claudia has lived in Manhattan since 2001. She has two wonderful children, is a fitness enthusiast and Tracy Anderson devotee, plus loves food and fashion. Enjoy learning more about Claudia, and check out her personal blog, which reflects her insights on the best of NYC living.


Neighborhood: Financial District

Work Industry: Real Estate

My Crew (Kids/Ages): Sofia 10, Tyler 12

Morning Routine: Drop kids off, Laughing ManTracy Anderson


Go-to Outfit: Isabel Marant anything, goes with my transitional lifestyle from mom to real estate to evening cocktails with clients

Best Workout: Tracy Anderson for the body and Lyon’s Den for the mind

Must Have Beauty Product: Camille Cosmeceuticals Squalane Moisture Seal and Kjaer Weis Crème blush

Guilty Pleasure: Tito’s and fresh grapefruit juice on the rocks

Currently Reading: 70 Vestry offering plan, and anything real estate, fashion and interior design

Favorite Instagram Account(s) to Follow: GoopMamaishauteCaroline LegrandInterior Design Mag

Home Decor Style: Mod/70’s Glam

Favorite Destination: Santa Teresa Costa RicaJose Ignacio Uruguay

Travel Essential: Canon SLR Camera, good hat, white shirt, Levi’s shorts, Lisa Marie Fernandez bathing suit

Hidden Gem: (restaurant, shopping, etc) Gitano NYCand Le Mercerie

Describe Your Kids’ Style: Sporty for girls, boy with a little edge

Favorite Kids Brand: Finger in the NoseAviator Nation

Go-to Kids Gift: Anything and everything from YOYA makes an impact

Mom Hack / Gadget / (or) App: Ipad

Essential Snack on the Go: Apple/banana, popcorn

Favorite Rainy Day Activity: Watch movies with my kids and cuddle. Read magazines


Claudia Saez-Fromm

An entrepreneur, innovator, and singularly successful real estate salesperson, fitness fiend, foodie, mommy, and fashion fan. www.claudiasaezfromm.com

No Comments Yet

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>